When asked what their primary sport of interest was, our customers highlighted 
V8 Supercars, 41% in fact.  This was a number well above other major sport codes such as AFL and Soccer.

Being sponsors of both the V8 Supercars and Ford Performance Racing gives us a geographical coverage around our branches, 11 months a year.

We use Motor Racing to establish customer loyalty whilst providing us with the opportunity to offer our customers a once in a lifetime experience, that money can't buy!